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 The Team

Pleased to meet you! What started with a small seed of passion has grown into a community of dedicated chefs, foodies, and health-nuts. We are seriously really into healthy living and delicious food. You might even call us fanatical. But don’t worry, we’re just as zealous about sharing our passion, and we do so by curating delicious, quality, fresh ingredients to craft tasty and healthy meals you will enjoy. We work with highly experienced and creative chefs, and all of our meals are produced locally in state-of-the-art commercial kitchens, meaning your meals are prepared with expertise, love, and care.

Danyell Jensen

Operations/Compliance Manager

Danyell is the Operations/Compliance manager for Be Fresh. She comes with a hospitality and training background with a fine eye for customer service detail.  She will be your point of contact for any customer service needs or questions/comments about your Be fresh experience.  She loves to find solutions not problems. Her role is creating and implementing new training for each store to unify the Be Fresh brand but still focusing on each stores individual flare.  She is an avid traveler with a love for the outdoors. Her ideal day is spent climbing a mountain taking in mother nature. You can often find her exploring BC on the weekends. With her love of people and strong customer service she will provide you with the answers to your questions, hopefully.

p: 604 209 8223

Laura van der Veer

Director of Community

Laura is the Director of Community at Be Fresh. She’s an enthusiastic soul who’s always down for a chat. Laura is THE one to talk to for anything regarding building community with the help of Be Fresh! In an alternate universe, she’s singing and dancing with Gene Kelly back on the set of Singing in the Rain (she can’t dance in this universe, unfortunately). She’s a traveler at heart, and her goal is to explore at least 75 countries in the world. She is known for her contagious energy and zest for life. Her team often describes her as the heartbeat of Be Fresh.

p: 604 626 9863

Rhian Bek

Be Fresh YMCA & Bentall Store Manager

Originally from the UK, Rhian was drawn to Vancouver’s active outdoor lifestyle and Be Fresh perfectly complements the healthy community feel she has grown to love. Through studying Ecology at University, Rhian has a passion for nature and can often be found exploring the local islands, mountains and valleys of BC’s coast. As manager of YMCA and Bentall cafes she enjoys interacting with downtown regulars and feels she is in a perfect position to help implement sustainable business initiatives – so feel free to reach out with ideas!



Ashley Sugar

Store Manager | Be Fresh Cypress

Jason Wong

Kitchen Production Manager

Jason is the Production Manager at Be Fresh. He is the brain behind costing, food development, and product control of everything under the Be Fresh Local Market brand. Although you’ll rarely find him wearing colours—his closet is basically “Fifthy Shades of Black”—his work ethic is anything but dismal. He’s on a streak of having worked over 6500 days without having missed a single day of work. He’s a firm believer in leadership, and lives by the words “To Create. To Inspire. To Succeed.”


Min Wang

Delivery Manager

Min is the Delivery Manager at Be Fresh. He is your go-to contact if you have any delivery-related issues or concerns. Or even if you’re ever just lost somewhere in the city, feel free to call him for a rescue. He’s pretty much a human GPS. He’s also a huge poker fan and dreams of playing the World Series of Poker Main Event. Get in touch if you want to win–or lose–some money.


Adrienne Uy

CFO at

Adrienne is the Chief Financial Officer at SPUD. Don’t contact her unless you REALLY have to. Okay, no, but seriously, only ask her regarding corporate accounts or financial businesses. But she might not respond because she has an undying love for whiskey to handle her life as an adult baby sitter. When she laughs, the whole office can hear her, and she loves to play mean pranks. Watch out.


Peter Van Stolk

CEO of & Be Fresh

Keith Aikman

The Be Fresh Juice Ambassador

Keith is the Production Lead at Juice Box. Contact him for any information on Juice Box juices, cleanses, etc. Or looking to be a part of the Juice Box team? He’s the guy to talk to. If he doesn’t answer your call or return your email, he’s probably busy biking somewhere right now. Or hitchhiking across Canada. That actually happened. Ask him about it.

p: 604 568 5977

Becca Koole

Graphic Designer at & Be Fresh

Becca is (one of the) masterminds behind anything creative for all SPUD brands:, Be Fresh Local Market, Organic Acres, and Juice Box Local. She is zealous in producing the best design content and always looking to collaborate. Talk to Becca for any inquiries or concerns regarding photography, logos, brand guidelines, or any general marketing and design materials. She might bust out an English accent every now and then, but she’s 100% Canadian.

p: 604 215 7783 ex 364

Alaina Jacobsen

Store Manager | Be Fresh Organic Acres

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