The Team

Pleased to meet you! What started with a small seed of passion has grown into a community of dedicated chefs, foodies, and health-nuts. We are seriously really into healthy living and delicious food. You might even call us fanatical. But don’t worry, we’re just as zealous about sharing our passion, and we do so by curating delicious, quality, fresh ingredients to craft tasty and healthy meals you will enjoy. We work with highly experienced and creative chefs, and all of our meals are produced locally in state-of-the-art commercial kitchens, meaning your meals are prepared with expertise, love, and care.

Laura van der Veer

Director of Retail

Laura is the Director of Retail at Be Fresh. She’s an enthusiastic soul who’s always down for a chat. Whether it’s about proposing new products or vendors, job opportunities, business partnerships, regarding retail operations, or just building the Be Fresh community, Laura is THE one to talk to! In an alternate universe, she’s singing and dancing with Gene Kelly back on the set of Singing in the Rain (she can’t dance in this universe, unfortunately). She’s a traveler at heart, and her goal is to explore at least 75 countries in the world. She is known for her contagious energy and zest for life. Her team often describes her as the heartbeat of Be Fresh.

e: laura@befresh.ca
p: 604 626 9863

Anna Dmitrieva

Team Lead at Be Fresh Robert Lee YMCA

Anna is the Assistant Manager at Be Fresh, overseeing Robert Lee YMCA and Bentall IV Tower locations. She is passionate about anything Be Fresh. Anna is the person to contact for detailed inquiries on products, vendors, and how to become a part of the Be Fresh team! Although a skilled multi-tasker, she does admit to forgetting the little things. And that’s when she tells herself, “Don’t be such a Dory!” But feel free to reach her and she promises she won’t forget to respond.

e: anna@befresh.ca
p: 604 568 5919

Inna Krasnova

Team Lead at Be Fresh Bentall

Inna is the Team Lead at Be Fresh Bentall location. She’s very knowledgeable about all of the products. She’s also the one to talk to if you want to make orders for Juice Cleanse from Juice Box, and anything catering related. Blessed with a fast metabolism, she has the luxury of being a foodie with uninhibited eating habits and never having to worry about gaining weight.

e: inna@befresh.ca
p: 604 569 1242

Alonso Vasquez

Be Fresh Bayswater Store Manager

Originally from El Salvador, Alonzo has always been a foodie. He initially planned to get his Red Seal in Culinary Arts, but decided to do a Business Admin in Operations Management instead. Now, with Be Fresh, he can combine his love for food with his practical business skills. Outside of work he enjoys a variety of activities. This includes both outdoor and indoor activities, such as basketball, soccer, hockey, and paintball (yep, paintball – how cool!). With his wide variety of skills and interests, he’s approachable for any issue. If you have a concern, Alonzo’s all ears.

e: alonso@befresh.ca
p: 604 742 0206

Ignacio Mora

Be Fresh Cypress Store Manager

Ignacio is the Store Manager at Be Fresh. You can find him there all the time – literally. People ask him “Do you ever not work?!” His passion and drive are what keep him moving all around the store, all behind the scenes and all for Be Fresh where his go-getter attitude gets the job done. Not only that, but he’s also a dynamic problem solver. He uses his strategic thinking to deal with issues as they arise with charisma and a smile on his face. He’s on his toes at all times, so if you need help, he’s the one to contact.

e: ignacio@befresh.ca
p: 778 683 0346

Rob Alamwala

Organic Acres Store Manager

Born and raised on a farm in Abbotsford BC (where he still lives today), Rob has spent his entire life around fresh produce. He’s been a manager in the produce biz for 10 years at reputable stores like Save-On-Foods, IGA, and now Organic Acres. He’s well-rounded too. He studied business at the University of the Fraser Valley, and received an art diploma at Vancouver Institute of Media Arts. Outside of the working world, he enjoys hitting the BC mountains. Hiking in the summer and snowboarding in the winter specifically. In Rob’s words, “one thing I love about BC is the nature”. If you’ve got any produce q’s, or simply want to learn about a new North Shore hike, Rob’s your guy.

e: rob@befresh.ca

Ivana Mlada

Operations Manager

Ivana is the Operations Manager at Be Fresh, coordinating day-to-day production orders and operations between all Be Fresh and Juice Box Local divisions. She is a walking encyclopedia of Be Fresh Grab and Go Prepared Food. Contact her for any dietary inquiries, from ingredients, nutrition content, restrictions, to packaging and labeling, as well as any wholesale inquiries, custom catering quotes or Meal Delivery Program. To fuel her busy schedule, you’ll never see her without a jug of kombucha and a pack of gum.

e:  ivana@befresh.ca
p: 604 568 5977

Jason Wong

Kitchen Production Manager

Jason is the Production Manager at Be Fresh. He is the brain behind costing, food development, and product control of everything under the Be Fresh Local Market brand. Although you’ll rarely find him wearing colours—his closet is basically “Fifthy Shades of Black”—his work ethic is anything but dismal. He’s on a streak of having worked over 6500 days without having missed a single day of work. He’s a firm believer in leadership, and lives by the words “To Create. To Inspire. To Succeed.”

e:  jason@befresh.ca

Jordan Kwan

Head Chef

Jordan is the Head Chef at Be Fresh. He’s the guy to talk to if you have any concerns of questions regarding the food, menu items, or ingredients. And if there are any ideas you would love to see come to fruition at the store, he’s all ears, always.

e:   jordank@befresh.ca

Min Wang

Delivery Manager

Min is the Delivery Manager at Be Fresh. He is your go-to contact if you have any delivery-related issues or concerns. Or even if you’re ever just lost somewhere in the city, feel free to call him for a rescue. He’s pretty much a human GPS. He’s also a huge poker fan and dreams of playing the World Series of Poker Main Event. Get in touch if you want to win–or lose–some money.

e:   min@befresh.ca

Keith Aikman

The Juice Box Ambassador

Keith is the Production Lead at Juice Box. Contact him for any information on Juice Box juices, cleanses, etc. Or looking to be a part of the Juice Box team? He’s the guy to talk to. If he doesn’t answer your call or return your email, he’s probably busy biking somewhere right now. Or hitchhiking across Canada. That actually happened. Ask him about it.

e: keith@befresh.ca
p: 604 568 5977

Becca Koole

Graphic Designer at SPUD.ca & Be Fresh

Becca is (one of the) masterminds behind anything creative for all SPUD brands: SPUD.ca, Be Fresh Local Market, Organic Acres, and Juice Box Local. She is zealous in producing the best design content and always looking to collaborate. Talk to Becca for any inquiries or concerns regarding photography, logos, brand guidelines, or any general marketing and design materials. She might bust out an English accent every now and then, but she’s 100% Canadian.

e: becca@spud.ca
p: 604 215 7783 ex 364

Peter Van Stolk

CEO of SPUD.ca & Be Fresh

Adrienne Uy

CFO at SPUD.ca

Adrienne is the Chief Financial Officer at SPUD. Don’t contact her unless you REALLY have to. Okay, no, but seriously, only ask her regarding corporate accounts or financial businesses. But she might not respond because she has an undying love for whiskey to handle her life as an adult baby sitter. When she laughs, the whole office can hear her, and she loves to play mean pranks. Watch out.

e: adrienne@spud.ca

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