{"id":25171,"date":"2020-07-17T10:26:20","date_gmt":"2020-07-17T17:26:20","guid":{"rendered":"https:\/\/www.befresh.ca\/?p=25171"},"modified":"2020-07-17T10:32:56","modified_gmt":"2020-07-17T17:32:56","slug":"blog-pay-it-forward-food-insecurity","status":"publish","type":"post","link":"https:\/\/www.befresh.ca\/wrdp\/blog-pay-it-forward-food-insecurity\/","title":{"rendered":"With Food Insecurity Rising, Be Fresh Responds with New Charitable Program"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">Be Fresh\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Local\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Market<\/span><\/i><i><span data-contrast=\"auto\">, a sustainability-<\/span><\/i><i><span data-contrast=\"auto\">focused\u00a0<\/span><\/i><i><span data-contrast=\"auto\">market and caf\u00e9, is add<\/span><\/i><i><span data-contrast=\"auto\">ressing food insecurity in Vancouver neighborhoods\u00a0<\/span><\/i><i><span data-contrast=\"auto\">head\u00a0<\/span><\/i><i><span data-contrast=\"auto\">on by launching\u00a0<\/span><\/i><i><span data-contrast=\"auto\">their\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Pay-It Forward<\/span><\/i><i><span data-contrast=\"auto\">\u00a0program.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">VANCOUVER, BC, July 17, 2020<\/span><span data-contrast=\"auto\">\u00a0\u2013Be Fresh<\/span><span data-contrast=\"auto\">\u2019s Pay-It Forward program, launched today, will allow customers to donate\u00a0<\/span><span data-contrast=\"auto\">the equivalent of a\u00a0<\/span><span data-contrast=\"auto\">drink, snack, meal, or dinner for four to those in-need.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Since COVID-19 was first detected in Canada back in March of this year,\u00a0<\/span><span data-contrast=\"auto\">many<\/span><span data-contrast=\"auto\">\u00a0b<\/span><span data-contrast=\"auto\">usiness<\/span><span data-contrast=\"auto\">es\u00a0<\/span><span data-contrast=\"auto\">mad<\/span><span data-contrast=\"auto\">e the tough decision to close their doors and reduce staff hours as<\/span><span data-contrast=\"auto\">\u00a0communities ma<\/span><span data-contrast=\"auto\">de<\/span><span data-contrast=\"auto\">\u00a0effort<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0to<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">physically distance.\u00a0<\/span><span data-contrast=\"auto\">Consequently, more Canadians have be<\/span><span data-contrast=\"auto\">come food insecure. This means<\/span><span data-contrast=\"auto\">\u00a0that the negative impacts that COVID-19 has had on the economy has made more people\u00a0<\/span><span data-contrast=\"auto\">lack reliable access to nutritious, affordable, and culturally-appropriate foods.\u00a0<\/span><span data-contrast=\"auto\">A recent survey that was conducted by Statistics Canada in May found that one in seven Canadians report food insecurity<\/span><span data-contrast=\"auto\">\u00a0in comparison to\u00a0<\/span><span data-contrast=\"auto\">a<\/span><span data-contrast=\"auto\">\u00a0one-in-ten ratio prior to COVID-19.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Be Fresh\u2019s Co-Managers, Ashley Sugar and Brianna Hernandez<\/span><span data-contrast=\"auto\">, stated that they noticed a rise in food insecurity on a personal level when witnessing<\/span><span data-contrast=\"auto\">\u00a0an increase in food theft from their stores.\u00a0<\/span><span data-contrast=\"auto\">Looking to address the theft\u00a0<\/span><span data-contrast=\"auto\">by tackling the root causes<\/span><span data-contrast=\"auto\">, the Pay-It Forward program was\u00a0<\/span><span data-contrast=\"auto\">born<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Pay-It Forward program will enable customer to give back to their community in a time when charitable giving is needed more than ever. All proceeds will be given to local food aid organizations<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sugar and Hernandez hope that Be Fresh\u2019s Pay-It Forward program will inspire other business to do their part to strengthen the communities they work in and to be part of the solution.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you are a food aid organization\u00a0<\/span><span data-contrast=\"auto\">and wish\u00a0<\/span><span data-contrast=\"auto\">to be supported\u00a0<\/span><span data-contrast=\"auto\">through\u00a0<\/span><span data-contrast=\"auto\">Be Fresh\u2019s Pay-It Forward program, please reach out to\u00a0<\/span><span data-contrast=\"auto\">Be Fresh\u2019s\u00a0<\/span><span data-contrast=\"auto\">Sustainability Lead, Michelle Austin at\u00a0<\/span><span data-contrast=\"auto\">michellea@spud<\/span><span data-contrast=\"auto\">.ca.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Be Fresh\u00a0Local\u00a0Market, a sustainability-focused\u00a0market and caf\u00e9, is addressing food insecurity in Vancouver neighborhoods\u00a0head\u00a0on by launching\u00a0their\u00a0Pay-It Forward\u00a0program.\u00a0 VANCOUVER, BC, July 17, 2020\u00a0\u2013Be Fresh\u2019s Pay-It Forward program, launched today, will allow customers to donate\u00a0the equivalent of a\u00a0drink, snack, meal, or dinner for four to those in-need.\u00a0 Since COVID-19 was first detected in Canada back in March of&hellip;<\/p>\n","protected":false},"author":28,"featured_media":25172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[226,180],"tags":[],"post_series":[],"class_list":["post-25171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-sustainability","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With 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